Six agencies make the first Tesco UK agency cut
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many...
View ArticleMcLaren Automotive picks SapientNitro for global digital roll-out
UK-based supercar maker McLaren Automotive has appointed SapientNitro as its global digital agency. McLaren’s decision to assign a new digital agency of record comes as it places renewed emphasis on...
View ArticleSapientNitro hires Modernista founder Gary Koepke for new brand content role
Modernista founder Gary Koepke (pictured) is joining ambitious digi-based agency SapientNitro in the new role of ‘global executive creative director of brand content innovation,’ a bit of a mouthful...
View ArticleSapientNitro buys interactive studio Second Story
Digital agency SapientNitro has bought Second Story, one of the many cutting-edge creative companies in Portland, home to Wieden+Kennedy among others. Second Story specialises in combining digital...
View ArticleLadbrokes TV campaign unveils the Oddsfather
It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed...
View ArticleNew IPA survey points to agency pitching perils
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that...
View ArticleEurope creative boss Malcolm Poynton leaves Sapient
Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years ago. This leaves Mark Hunter, who joined recently...
View ArticleSapientNitro enlists star line-up to revamp Lycra
Not very well up on Lycra – suggests jogging-style activities and other things I avoid – but, apparently, it’s an artificial fibre known as as spandex in some countries. It’s also a competitor to latex...
View ArticleSapient’s Fernandez moves to M&C’s Lida
M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor...
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