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Six agencies make the first Tesco UK agency cut

Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many...

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McLaren Automotive picks SapientNitro for global digital roll-out

UK-based supercar maker McLaren Automotive has appointed SapientNitro as its global digital agency. McLaren’s decision to assign a new digital agency of record comes as it places renewed emphasis on...

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SapientNitro hires Modernista founder Gary Koepke for new brand content role

Modernista founder Gary Koepke (pictured) is joining ambitious digi-based agency SapientNitro in the new role of ‘global executive creative director of brand content innovation,’ a bit of a mouthful...

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SapientNitro buys interactive studio Second Story

Digital agency SapientNitro has bought Second Story, one of the many cutting-edge creative companies in Portland, home to Wieden+Kennedy among others. Second Story specialises in combining digital...

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Ladbrokes TV campaign unveils the Oddsfather

It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed...

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New IPA survey points to agency pitching perils

Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that...

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Europe creative boss Malcolm Poynton leaves Sapient

Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years ago. This leaves Mark Hunter, who joined recently...

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SapientNitro enlists star line-up to revamp Lycra

Not very well up on Lycra – suggests jogging-style activities and other things I avoid – but, apparently, it’s an artificial fibre known as as spandex in some countries. It’s also a competitor to latex...

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Sapient’s Fernandez moves to M&C’s Lida

M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor...

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